The modern world dictates the need to change and continue learning throughout life.
“We are entering the 'roaring 2020s', a new round of the technological revolution. At this time, being 60 years old will be like being 40 for people, and 40 – like 20. Recently, there was an economic boom, when things became available to people, such as cars, mobile phones and other products and services that were previously considered luxurious. Technology has changed the quality of life for the average person. Who in 1920 could use a private car? Only the elite. And now carsharing and Yandex.Taxi are available to everyone. Who in 1920 could have a personal DJ? Only the elite. And now Yandex.Music and Spotify are available to everyone. These are tools that make people’s life fuller and the people themselves more talented,” said Harriet Martin Johnston, ex-director of strategic marketing at MTS, at the Global Impact Conference on December 1.
According to him, this is especially true for the elderly. Take healthcare, for example – treating disease is a thing of the past. Now medicine is faced with the task of making a healthy person into a superhuman who can live up to 100 years.
At the same time, if you take banks, then their task is now to teach a pensioner how to make money with the help of financial instruments. Now there is age-friendly banking for people who were born before the digital age. These are mobile applications with a huge font. And call centers with elderly people who can explain new technologies for another elderly person in simple language.
There are already fitness clubs that specialize in seniors with trainers in their 70s who themselves understand age-related problems. Often employers ask if the employee's elderly mother plays sports.
And the countries where high technologies are developing the fastest are ahead here. The Singapore government has adopted the SkillsFuture program for new seniors, giving a 75-year-old Singaporean the same education as a 15-year-old.
In the UK, a state retraining program for the elderly has been opened, where there are 900 availabilities and 28,000 people who want to get to these places.
Modern companies must be ready for these challenges and help adapt the older generation to the technological breakthrough. But we must not forget about young people, it is they who will shape the experience of older people when they enter the age of maximum activity.
To this end, Rosatom launched the Impact Team 2050 project, which was announced at the Global Impact Conference on December 1, 2021. This is an international youth advisory council under the General Director of Rosatom, Alexey Likhachev. You can find out more and submit an application before March 1, 2022, here.